August 3-9 is National Farmer's Market Week! Time to find your local market, pack your reusable bags, and get out to meet your farmers. If the pull of delicious, freshly-picked produce isn't enough to convince you, how about this fact:
There are so many extra costs in our conventional food system - packaging, storage, and transportation for days or weeks to get the produce from the farm to your store. Plus, there's the marketing, branding, and advertising costs as well. Most fruits and vegetables were picked before they were ripe, shipped thousands of miles, and the farmers see very little income.
Farmers who sell at local markets receive 80-90 cents of each dollar spent.